# HR’s guide to mastering engaging employee benefits communications. HR teams are under pressure to make benefits communications actually stick. Learn how Red Bull’s Director of Benefits breaks through the noise with creative, high-impact strategies that employees _actually_ engage with. The engagement struggle is real. Getting employees to care about benefits can feel impossible. That’s why we partnered with Red Bull’s Director of Benefits, Sara Richards, to share how she grabs attention and drives real engagement—with bold, creative strategies that actually work. No more unread emails. This guide shows you how to make benefits communications fun, effective, and impossible to ignore. ### What’s inside: - A webinar and toolkit on connecting with employees in a digital world - Innovative tactics that drive real engagement—plus what to avoid - Practical tips from companies like Red Bull - Ways to tap employees and vendors to lighten HR’s load Get ready to give your benefits communications a serious facelift. You got this! ### More resources. **The Ultimate Guide to the Employee Benefits Survey** **Your RFP Roadmap** **5 Common Mistakes to Avoid When Hiring a Benefits Broker** # Ready for better benefits? Get started today. [Talk to an expert](/content/get-started/index.html)